{"product_id":"what-is-post-branding-how-to-counter-fundamentalist-marketplace-semiotics-oliver-vodeb-jason-grant","title":"What is post-branding? How to Counter Fundamentalist Marketplace Semiotics. Oliver Vodeb , Jason Grant","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003ePost-Branding empowers better design of public communication for civic and activist groups by replacing corporate branding’s predatory principles with a new set of strategies embedded in a new culture of craft. A new way of being and knowing, for a new way of relating with the world.\u003c\/p\u003e\n\u003cp\u003eBrands aren’t just intruding on culture, they are our culture. They are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market? If not, why not, and is there an alternative?\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWhat is Post Branding?\u003c\/em\u003e is a work of ‘practical theory’. It is a compact ‘pocket-book’ format publication composed of four main sections. The first, ‘DIS-BRANDED’, is a text of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, ‘MIXED MESSAGES’, is a provocative visual essay illuminating the texts’ main themes. The third, ‘MANUAL’, presents a framework for a critical alternative to corporate branding, humorously appropriating found instructional diagrams as a brand manual satire. This section also includes examples of completed contemporary projects that have implemented post-branding principles. The book concludes with ‘CONTEXT’, featuring a conversation with cultural theorist Brian Holmes and an argument with design historian Steven Heller.\u003c\/p\u003e","brand":"SET MARGINS'","offers":[{"title":"Default Title","offer_id":47444141572438,"sku":null,"price":22.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0345\/2121\/9205\/files\/shopify_1_ff7df018-d518-491c-a964-c0c3e14e9643.png?v=1703843044","url":"https:\/\/todomodo.live\/products\/what-is-post-branding-how-to-counter-fundamentalist-marketplace-semiotics-oliver-vodeb-jason-grant","provider":"Todo Modo","version":"1.0","type":"link"}