{"product_id":"alfa-beta","title":"alfa-beta","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe first edition of Alfa-Beta, released in 1964, was published in 1964 by Progresso Grafico and distributed by G.B. Paravia \u0026amp; C. The cover price was 5,000 Italian liras.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis book is a testament to Aldo Novarese’s overall work and design ethos. It is a highly specific vision of the discipline, written by a practitioner, describing the evolution of writing. He stakes no claim on completeness or scientific rigor, but rather outlines the field in a highly functional way, justifying the forms and typographic styles of the time. Therefore, in addition to being one of very few textbooks on the theory and practice of type design written by an Italian, Alfa-Beta also presents the history of typography from an original, dynamic perspective that remains a noteworthy source of inspiration.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv data-scroll-indicator-title=\"Alfa-Beta\" id=\"section02\" class=\"blocco-3 scroll-indicator spazia-sotto\"\u003e\n\u003cdiv class=\"centra2 col-lg-11 col-md-11 col-sm-12 col-xs-12\"\u003e\n\u003cdiv class=\"col-lg-5 col-md-5 col-sm-12 col-xs-12\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-11 col-md-11 col-sm-12 col-xs-12 only-title\"\u003e\n\u003cdiv class=\"col-lg-5 col-md-5 col-sm-12 col-xs-12 testo-descrizione\"\u003e\n\u003cp\u003eThe first edition of Alfa-Beta, released in 1964, was published in 1964 by Progresso Grafico and distributed by G.B. Paravia \u0026amp; C. The cover price was 5,000 Italian liras.\u003c\/p\u003e\n\u003cp\u003eThis book is a testament to Aldo Novarese’s overall work and design ethos. It is a highly specific vision of the discipline, written by a practitioner, describing the evolution of writing. He stakes no claim on completeness or scientific rigor, but rather outlines the field in a highly functional way, justifying the forms and typographic styles of the time. Therefore, in addition to being one of very few textbooks on the theory and practice of type design written by an Italian, Alfa-Beta also presents the history of typography from an original, dynamic perspective that remains a noteworthy source of inspiration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-12 col-xs-12 carousel-centre\"\u003e\n\u003cdiv data-ride=\"carousel\" class=\"carousel slide\" id=\"carouselExampleControls\"\u003e\n\u003cdiv class=\"carousel-inner\"\u003e\n\u003cdiv class=\"carousel-item active\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-slide=\"prev\" role=\"button\" href=\"#carouselExampleControls\" class=\"carousel-control-prev\"\u003e\u003cspan class=\"sr-only\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-scroll-indicator-title=\"Aldo Novarese\" id=\"section03\" class=\"blocco-4 scroll-indicator spazia-sotto\"\u003e\n\u003cdiv class=\"centra2 col-lg-11 col-md-11 col-sm-12 col-xs-12\"\u003e\n\u003cdiv class=\"col-lg-5 col-md-5 col-sm-12 col-xs-12\"\u003e\n\u003ch1\u003eAldo Novarese\u003c\/h1\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-11 col-md-11 col-sm-12 col-xs-12 only-title\"\u003e\n\u003cdiv class=\"col-lg-5 col-md-5 col-sm-12 col-xs-12 testo-descrizione\"\u003e\n\u003cp\u003eAldo Novarese, born in Pontestura, Italy, on June 29, 1920, achieved worldwide renown for his extraordinary typefaces. In 1936, at the age of sixteen, he began working at Nebiolo, a lead-type foundry and printing-press factory, under the mentorship of Alessandro Butti. In 1952 he succeeded Butti as director of the in-house design studio.\u003c\/p\u003e\n\u003cp\u003eHis long career at Nebiolo saw the production of about thirty typefaces in over one hundred styles, until 1975, when Nebiolo’s cast-metal foundry was shut down, and its production of lead type came to a full stop. As his job there evaporated, Novarese launched a freelance career, designing for an international client base that included Agfa, Berthold, Haas, ITC, Mecanorma, Photo Typositor, Reber, Tygra, and Visual Graphics, producing around seventy new typefaces, which to this day have not been fully cataloged.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"ARCHIVIO TIPOGRAFICO","offers":[{"title":"Default Title","offer_id":39413140455585,"sku":"","price":75.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0345\/2121\/9205\/products\/alfabeta.jpg?v=1642032973","url":"https:\/\/todomodo.live\/products\/alfa-beta","provider":"Todo Modo","version":"1.0","type":"link"}